(1) Identified social media marketing weaknesses and established best practices, thereby increasing the social media visibility of the company and attracting 10% more new customers than before
(1) Performed competitive analysis to identify niche factors for the company which could be used to market it to potential clients, which resulted in increasing the client base by 50% over the summer
(1) Analyzed competitive landscape to highlight areas of improvement for Lexis Nexis, thus initiating $1.5M plan to regain market share. Awarded with Most Valuable Player award for outstanding project leadership (2) Spearheaded disaster-recovery plans for Lexis Nexis, preventing outages which could cost them up to $10M daily (3) Led 7 cross-functional teams to ensure smooth systems integration and minimal defects, improving project efficiency by 12% (4) Delivered presentations to Reed Elsevier managers for a new client engagement, outlining current business strategy and defining a roadmap for future, thereby earning a contract worth $100M for 5 years (5) Conducted training sessions for Reed Elsevier project members on project requirements and best practices, which enabled ramp up time to be cut down by 2 weeks (6) Increased defect resolution efficiency by 81% by analyzing frequent issues and maintaining a solutions repository, saving Harcourt Education $720K. Earned Special Performer of Team (SPOT) award for technical expertise (7) Designed dynamic solutions for reducing redundancy across projects, saving $1,600. Earned SPOT award
(1) Lead digital marketing efforts for a wide range of clients from ERP giant SAP to small and medium businesses, ensuring maximum reach and improving marketing ROI by 30% on average (2) Spearheading product management and launch and of a new web application with expected returns of $300K in the first year (3) Performed due diligence for an acquisition worth $9M by a fortune 100 client, resulting in recommendations which highlighted new business opportunities thereby supporting the acquisition (4) Designed tool which provides timely insights about the effectiveness of our digital marketing campaigns, reducing costs by 21%
MBA
Bachelor of Engineering
Concentration: Computer Science
Part time developer of web apps. Music (Metallica, Pink Floyd), tennis, video games (Call of Duty)
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